Strategy and insights

HRS will create your marketing strategy from scratch or work within your overarching strategy. Our strategy specialists will support you every step of the way as they have experience working in healthcare and the food and drink industry. We will then develop and place the best content for you to reach your objectives. To assist with strategy development and guidance, we offer services including market research, trend analysis and forecasting, stakeholder mapping and roundtable discussions.

Why choose HRS to build or develop your strategy?

Our dedicated medical communications agency work closely with you to understand your brand vision and then implement a strategy to meet this vision. A clearly defined strategy is important for building a better relationship with your target audience, improving efficiency within your business and growing your business.

Why are HRS’ team of industry experts the right fit for your company?

HRS offers a specialised marketing team who are experts in healthcare and nutrition. With this knowledge behind us, we truly understand your business in a way that other medical communications agencies do not. We have our finger on the pulse when it comes to the latest medical research and marketing trends and can use this knowledge to ensure that your business thrives.

How can HRS support your strategy?

Marketing strategy

Here at HRS we have a team of marketing specialists who understand the importance of considering each business’s individual value proposition, key brand messaging and target demographic. Utilising our expertise and insight into the healthcare and food and drink industry, we provide solutions to ensure a successful and competitive marketing strategy.

Content strategy

We work with clients to define a content calendar for a defined period of time, such as six or twelve months. We ensure this links in with your key company objectives as well as key health awareness days and events relevant to the company. We offer content creation aligned to the strategy, as well as management of the content over that period of time in terms of managing stakeholders and deadlines.

For example, as part of the content strategy for Nualtra, the fastest-growing medical nutrition company in the UK and Ireland, we have successfully managed the content strategy of The Dietitian Café podcast for over three years.

Market research & insights

We pride ourselves on staying up to date with the latest research and developments in health and nutrition, and can use our knowledge to assist your business, ensuring you are at the forefront of the latest news.

Round table discussions

We can assist you with round table discussions, whether they be in-person or online.
We can help you to set up your round table discussions by:
– Sourcing the venue
– Arranging logistics
– Prioritising a guest list
– Contacting guests and agreeing on attendance
– Managing travel or online setup
– Working closely with you to define priorities to be discussed
– Creation of outputs tailored to your content needs

Our medical writers can also attend your round table discussions to summarise and write up the detail from the discussion points. We can then create an article, poster, white paper or infographic depending on your requirements. We can also provide videography for the round table, including sound engineers to optimise sound, and create video extracts and sound bite clips to be used on social media or any platform.

Advisory boards are also a service that we can offer at HRS. This is when a group of 6-8 key opinion leaders regularly meet to advise clients on their strategy and approach to communication and educational content for their target audiences. The logistics and set up would be the same as a round table.

Stakeholder mapping

We can help you to optimise communication and engagement with stakeholders via stakeholder mapping and analysis. We create a visual representation of all stakeholders in your business and analyse the impact and interest of each one, in order to create a stakeholder management plan. This plan is tailored to the individual needs of your business and will help you to improve your engagement with each stakeholder, stakeholder interest and overall efficiency as you move through projects.

Brand ambassador strategy

We can source brand ambassadors for you. This includes initial research to ensure candidates are experts in their field, share your brand’s vision and have significant influence online. We then shortlist and interview the top candidates. The next steps are then to work with the chosen Key Opinion Leaders (KOLs) to produce evidence-based and credible content, such as blogs and videos.

Discover how we can help you? Get in touch