Content creation

Collaboration, flexibility, and credibility are core values at HRS and this is demonstrated within our work. We strive to understand brands and ensure that engagement and growth remain in focus through carefully designed content creation.

To support this, we have developed a strong content marketing offering which always produces evidence-based content backed up by scientific claims and the latest industry guidance.

We have a team of medical writers, designers, videographers and photographers who will develop high quality content for a variety of outputs including webinars, social media content, as well as videos, graphics and photography for blogs, vlogs, marketing materials and more. This full-service approach stands us apart so you can feel assured we will produce high quality, bespoke, credible and highly accurate content.

What is content creation and why is it important? 

Content creation involves building ideas and concepts to be presented visually or audibly through various outputs such as a website, social media platforms such as LinkedIn, Twitter, and Instagram or podcasts. 

By creating content that is carefully designed for different outputs, specific target audiences and clientele can be reached. Creating content that contains the correct messages and is tailored to the right people is key. Our medical communications content services provide the support to achieve this.  

Why is it important for content creation to be evidence-based? 

We believe that one of the most important considerations when producing nutrition and medical communications content is ensuring that that it’s evidence based. By using credible resources, this ensures that scientific, up to date, and reliable information is shared. Inevitably, this helps to builds trust within brands. HRS are an ideal partner for any brand passionate about disseminating medical information, as we are a multidisciplined, highly qualified team with a wealth of experience. We work with health copywriters with accredited backgrounds to provide evidence-based knowledge and ensure compliance to health regulations.

How can HRS Communications help? 

We have developed a strong content marketing offering which is evidence-based and in line the latest industry guidance.  
 
We have a team of medical writers, designers, videographers and photographers who will develop high quality content for a variety of outputs including webinars, social media content, as well as videos, graphics and photography for blogs, vlogs, marketing materials and more. This full-service approach stands us apart so you can feel assured we will produce high quality, bespoke, credible and highly accurate content. 

How does HRS Communications produce content creation for the following? 

Webinars

HRS supports businesses in planning and executing webinar sessions across multiple platforms. Support can be provided to develop a robust strategy to plan webinar topics, create scripts, and to help source speakers and a host if required. Adept at coordinating and ensuring things run smoothly, we can take control of the registration and sign-up process, run the webinar itself, and create summary resources to distribute post webinar. Feedback suggests that health care professionals often prefer watching webinars on demand and this can be provided. 

E-learning courses 

We have worked with clients to create bespoke e-learning courses in a number of ways that help target audiences to meet their learning objectives. This includes both healthcare professionals and the general public. At HRS Communications, we can start from scratch, working with you to devise a strategy and plan the structure of the course. We also work with key opinion leaders to create the copy or we work with our internal team of medical writers. Lastly, we can provide design support to ensure the visuals are brand compliant and engaging. Alternatively, we can also update existing and outdated modules. For example, we recently helped Quorn Foods to create content for two employee e-learning nutrition education modules as part of their commitment to their Net Positive Strategy.

Podcasts 

As medical and nutrition communications develop and the podcast industry substantially grows, there has never been a better time to begin a podcast to reach a wider audience. HRS can assist in planning podcast content, providing structure, sourcing guests and hosts, writing scripts, arranging the recording and uploading of episodes, and creating content for promotion. We worked alongside one of our clients Nualtra to create a podcast that has reached over 50,000 streams! Find out more about how we did this here.  

Social media content 

One of our main priorities when creating nutrition and medical content is ensuring that it is evidence-based and industry-compliant. This is especially crucial on social media and it is also important that scientific jargon is translated into digestible information, especially when directed towards the general public. We support businesses by creating social media copy and graphics across all platforms to promote content, events, exhibitions, e-learning platforms, product launches and much more to suit brand and audience.  

Videography 

Our videographers can capture in-person events such as roundtables, advisory boards, and symposiums. We can also create digital video content such as animated infographics and explainer videos which are short videos that can be used to provide further information on a company’s product or service. Additionally, we offer audio-visual content to supplement your recorded webinars or podcasts. From video content, we can provide extracted clips and sound bites to condense into smaller content such as sound bites for social media platforms.  

Graphic design 

We can create graphics suited to your brand guidelines to generate consistency across all outputs to ensure your consumers and clients recognise your brand across your used platforms.  

Food photography 

Food is at the heart of nutrition communications and professional photos can assist in showcasing your product or emphasising your message. Our photography services include food styling, recipes, exhibitions, and symposiums.  

Discover how we can help you? Get in touch