Reflections and Insights from Nutritionists in Industry and Food Matters Live Events 

7th November 2024
Written by HRS Communications

Insights from Nutrition Industry Events Audience Listening

The world of food and nutrition is constantly evolving. As such, HRS Communications remains dedicated to staying at the forefront of industry advancements. Here, we share our insights from nutrition industry events.

In October, members of our team attended two pivotal events: the Nutritionists in Industry Autumn Meeting and Food Matters Live.  

These experiences deepen our understanding of current trends and scientific developments, enriching our approach to effectively communicating these insights to our clients. 

Attending industry events like these strengthens our commitment to delivering informed, impactful nutrition communications.

Nutritionists in Industry

The Nutritionists in Industry event is devoted to advancing the role of dietitians and nutritionists in the food, drink, and pharmaceutical sectors. For us, this event was an invaluable opportunity to connect with like-minded professionals. These connections provide valuable perspectives that help shape our understanding of important industry themes.

Updates in Weight Loss Intervention Guidelines

A key discussion centred on the NICE-approved weight-loss drug Tirzepatide, which has shown to be as effective as surgery when combined with diet and exercise. Emphasising the need for multi-faceted health strategies aligned with the latest clinical evidence and guidelines. 

The Importance of Choline for Neurodevelopment

Choline was in the spotlight for its critical role in early neurodevelopment. Experts are advocating for choline to receive greater consideration in UK dietary guidelines. Evidence is clear that low intakes are linked to an increased risk of neural tube defects, emphasising the need for updated government recommendations and increased awareness of this essential nutrient. 

Maintaining Scientific Integrity Amid Conflicts of Interest

The event also addressed potential conflicts of interest in industry-funded research, emphasising that nutrition professionals must evaluate studies on their scientific merit rather than funding sources. This principle aligns closely with the values at HRS Communications, where transparency and integrity guide our approach to communicating nutrition science effectively.

These discussions showcase the value of staying informed about evolving nutrition policies and practices. By prioritising scientific integrity, we shape clear, effective client communications that align with the latest industry standards and build credibility with informed audiences.

Food Matters Live

Held at the stunning Ascot Racecourse, Food Matters Live brought together thought leaders and nutrition professionals. Throughout the event, three central themes were explored: Insights and Trends, Positive Nutrition, and Sustainable Sourcing. These sessions offered insights that help us create timely and impactful messaging. 

Insights and Trends

A session focused on evolving consumer preferences saw industry leaders discuss how brands are innovating to meet the needs of health-conscious, sustainability-driven audiences. Companies like Atura Proteins are responding by creating plant-based options from sustainable UK-grown ingredients, such as fava beans. 

Positive Nutrition

A standout discussion explored strategies for supporting healthy aging. There was a real focus on immune support, diabetes prevention, and heart health. The demand for products that cater to an aging population is growing. These insights help us guide clients to develop relevant content and strategies that resonate with this demographic.

Sustainable Sourcing

The closing panel brought together leaders from the industry. Speakers from the British Nutrition Foundation, Quorn, and Waitrose addressed challenges faced by the plant-based sector. Discussion included the recent market stagnation and backlash against ultra-processed foods. Their emphasis on sustainable ingredient sourcing aligns with the values of today’s consumers.  

The conversations at this event emphasise the growing consumer demand for transparency, targeted health solutions, and sustainable sourcing. Insights like these help us craft client messaging that not only address current consumer priorities but also build trust through clear, evidence-based communication about product origins and health benefits.

A Commitment to Informed Nutrition Communication 

Insights from nutrition industry events allow HRS Communications to remain connected to the latest in nutritional science and industry shifts. With each event, we are better equipped to support our clients to deliver clear, evidence-based nutrition information that meets the needs of their diverse audiences. 

Have you attended any recent nutrition conferences or events?  

What trends or insights did you find most impactful?  

Join the conversation and stay ahead in food and nutrition with HRS Communications! 

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We are a highly skilled team of individuals from diverse marketing, communication, and healthcare backgrounds. This allows us to truly offer your business a full-service approach for all your nutrition and medical communications needs.

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